When employees feel they belong, theyāll give you their all. When they donāt, well, youāll get only crumbs. Christine Comaford explains why belonging is such a powerful human drive and offers tips on what you can do to foster it.
Are You Creating a Culture of Exile?
Five Warning Signs Your Employees May Lack a Vital Sense of Belonging
Consider the power of belonging. Adolescents will change their speech, dress, and behavior to āfit inā with their peer groups. Inner city teens will commit crimesāincluding murderāfor the privilege of wearing gang colors. Adults, too, gain much of their identity from the neighborhoods they live in, the churches they attend, the political parties they align with. Yes, belonging to āthe tribeā is a human need we never grow out ofāyet Christine Comaford says most leaders neglect it in the workplace.
āMany companies have fostered cultures of exile,ā says Comaford, author of the New York Times best seller SmartTribes: How Teams Become Brilliant Together (Portfolio/Penguin, June 2013, ISBN: 978-1-5918464-8-2, $26.95, www.SmartTribesBook.com). āNo one is purposely making people feel they donāt belong, but theyāre also not proactively making them feel they doāand thatās a huge, huge mistake.ā
Belonging, along with safety and mattering, is a basic human drive. After food-water-shelter needs have been met, we must feel that weāre safe, that we matter, and that we belong. If not, we canāt seek self-actualization, or as Comaford calls it ābeing in our Smart Stateāāmeaning we canāt perform, innovate, collaborate, or do any of the other things it takes to survive in our global economy.
āThis is Maslow 101,ā says Comaford. āExile is a deep-rooted, very primal fear. The way our critter brain sees it is: āIf Iām not part of the tribe, then I must not matter and Iām surely not safe. A lion is going to eat me. My only goal right now is survival so I am going to do and say whatever will keep me safe.āā
When employees feel this way, they hide out, procrastinate, or say what the boss wants to hear instead of what she needs to hear. Such behaviors are devastating for business. When they occur chronically, not only will your company be unable to move forward and grow, it may flounder and fail.
No wonder Comafordās businessāteaching leaders neuroscience tactics that get teams unstuck, out of their āCritter Stateā and into their āSmart Stateāāis booming. (āI regularly see clients who master these techniques and quickly see their revenues and profits increase by up to 200 percent annually,ā she notes.)
āPeople will never speak up and say they feel they donāt belong,ā she says. āItās just too scary. Itās up to you as the leader to diagnose the problem and take steps to fix it.ā
Here are several red flags that indicate you may be fostering a culture of exile:
ā¢ Certain people get preferential treatment. Maybe there are different sets of rules for different employees: āexemptā people and ānon-exemptā people. (Many companies harbor āUntouchablesāāpeople who were hired and most likely over-promoted because they are related to (or friends with) someone in power.) Or maybe the CEO always plays golf with Drew and Tom, but not Greg and Alan.
āPreferential treatment is a leadership behavior and itās extremely damaging,ā says Comaford. āItās a major culprit in making people feel exiled. I counsel companies who have this problem to include it in their Leadership Code of Conduct and insist that all leaders adhere to it.ā (NOTE: See Sample Leadership Code of Conduct, attached.)
ā¢ Cliques and inside jokes flourish. Sure, we all āclickā with certain people more readily than we do with others. Thatās only natural. But if you notice some employees seem to be regularly excluding othersāmaybe members of a certain department socialize after work but one or two people are not invitedātake it seriously, advises Comaford. Those who are left out know itā¦and it doesnāt feel good.
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āItās amazing how little difference there can be between high school dynamics and workplace dynamics,ā she says. āAnd while leaders canāt (and shouldnāt) interfere with friendships between employees, they can set an example of inclusion. They can have frank discussions on the hurtfulness of making someone feel exiled. They can hold fun workplace events and celebrations to strengthen bonds between all coworkers.
āThe point is, itās worth making an effort to help everyone feel they belong,ā she adds. āGenerally leaders do set the tone, so when you focus on belonging, everyone will.ā
ā¢ There are obvious and visible signs of hierarchy. At some companies thereās a stark divisionāmaybe even a chasmābetween, say, the executive suite and the hourly workers. The white-collar guys are on a higher floor with nicer furniture, while the blue-collar guys are lucky if the bathroom is maintained. To many people this may seem like the natural order of thingsābut Comaford says this attitude is precisely the problem.
āIs it really a good idea for the physical workplace to say, āWeāre in the gated community while youāre in the trailer parkā?ā asks Comaford. āLeaders may not think of it that way but, believe me, those under them do. In my work I see a lot of tension between white-collar workers and union workersāthereās this pervasive attitude that because the union guys donāt have the same level of education they canāt be part of the tribe.ā
(Comaford notes that when her company launches innovation initiatives with clients, she finds itās the union employees on the manufacturing line who often have the best ideas for streamlining production and boosting quality. Itās just that no one has ever looped them in on initiatives beforeāand therefore they donāt feel like part of the tribe!)
āI know, I know: This is a huge, messy, sensitive topic,ā she adds. āBut what belonging really means is everyone is equal and marching forward together. We really need to do all we can to work toward this goal, and getting rid of some of the symbols of divisiveness would be a good start.ā
ā¢ Entrenched silos lead to information withholding and turf wars. Of course, departments are, by definition, different from each other. Still, they neednāt be alienated from each other. Comaford says itās possible for departments to be ādifferentā in a healthy wayāIT is a band of cool pirates, while salespeople are wild and crazy cowboys and cowgirls out there on the rangeāwhile still marching forward together.
āItās okay for groups to have their own identity, yet they must still be able to link arms and help each other toward that end goal,ā she adds. āThatās the beauty of helping get people out of their Critter Stateāwhen they have that reassuring sense that they belong to the company overall, they donāt have to close ranks and play power games. They can share and collaborate because now itās safe to do soāweāre all in this together.ā
ā¢ There is no path for personal development or advancement. True belonging is knowing youāre not just a cog in the machine. Itās knowing employers care about your future and want you to live up to your potential. Itās knowing āI might just be a stock clerk right now but I could be a division manager one dayāand the company is willing to help me get there.ā Thatās why Comaford encourages her clients to implement Individual Development Plans for every employee at every level.
āWhen people see their IDP, they think, Okay, the companyās purpose is this, my part is this, and weāre all going into this glorious future together,ā she explains. āIt tells them, āYouāre safe here; weāre planning on you being here for a long time. You belong. We bothered to lay out this plan just for you, and you clearly know what you need to do to grow here. Youāre part of the tribe, and weāre putting energy into figuring out how you can be part of the tribe in a bigger way.āā
Making employees feel that strong sense of belonging can send performance into hyperdrive, says Comaford.
āWhen people feel they truly belong, they will open up their minds and do everything in their power to make sure the tribe is successful,ā she says. āTheyāll come to work jazzed and engaged and 100 percent on.
āYou absolutely cannot inspire this kind of presence, this deep involvement, in employees with coercion or bribery or even logic,ā she adds. āIt happens on a primal, subterranean level, and when it does, the transformation is amazing to witness.ā
Exceptional companies make a difference for the world. Christine Comaford Associates suggest all their clients develop a leadership code of conduct like this one:
ā¢ We treat all employees fairly, respectfully, and equally. We strive to avoid preferential treatment, reward on merit, and hold everyone (including ourselves) accountable to the same set of standards. Everyone gets to speak up. We treat others with the respect we expect to be afforded us.
ā¢ We deal with issues directly with the person in question. No complaining about others behind their back, passive aggressive behavior, or backstabbing of any type will be accepted or tolerated. We are bigger than this.
ā¢ We value the privilege to serve on the leadership team. Monthly management meetings must be a priority, along with weekly leadership meetings and huddles. Coming prepared is a must. Missing more than two leadership meetings a year is automatic cause for removal from the leadership team.
ā¢ We debate in the room, execute out of the room. We are accountable to each other for timely and quality results. Once we debate and decide, there is no more debate. We are all on the same team, giving the same message to our teams, focusing on relentless execution and the victory that comes from it.
ā¢ We are powerful creators. There are no victims, rescuers, or persecutors on our team. We are outcome creators, insight creators, action creators.
ā¢ We promise only if we have the authority and ability to execute. Our word is our bond. We commit to anything we can deliver upon to clients or employees, but not until we get needed approval or resources lined up first. We under-promise and over-deliver.
ā¢ We are the model of accountability and leadership. Everyone emulates our actions. We provide the example of accountability and leadership that everyone can follow to success. If our team may not act a certain way, we will not either.